When 40 is fast becoming the new 30, Kylie Jenner has built her own beauty empire, now’s the time when starting your own beauty business is more than exciting.
The key is to set up your company with the correct planning and insurance coverage, and you’ll be rewarded with a successful clinic and a lifetime business.
One of the fastest-growing sectors in the beauty industry is the aesthetic market, with the number of non-invasive procedures increasing 30 -35 % each year, the most popular being Botox.
Other popular procedures on the rise include dermal fillers and laser hair removal.
Whether you’re thinking about training in aesthetic procedures or you’re ready to launch your new beauty business, here are a few things to consider for making it a success:
1. Consider which treatments you would like to offer
To kick-start your aesthetics business, you might consider offering a range of treatments to complement one another. We all know how little persuasion it takes to spend the whole afternoon receiving pamper treatments instead of just an hour! We work with our underwriter, Beazley, to ensure you’ll be covered for anything you wish to offer; just speak to one of our salon experts today to build your own flexible cover.
2. What is your competitive advantage?
As the popularity of these types of treatments grows, you’ll need to make sure any customers choose to come to you over anyone else’s salon. There are many ways to do this, whether it’s the range of treatments you offer, perhaps, you’d prefer to be a specialist in one type of procedure, or will it be the unparalleled service you offer where clients can’t help but recommend you to others?
However you choose to compete, make this a feature of all your marketing, ensuring your social media or website clearly shows how well you treat your clients and the excellent work you perform.
3. Marketing
There are many ways to promote your aesthetics business, and the list can be endless, so it’s vital to make sure you pick the right ones. There are also many marketing agencies out there who would be happy to handle this for you. From business cards to websites and social media, there’s a lot to try and see what works best to get your business name out there.
4. Insurance Cover
Insurance cover for an aesthetics business might not be at the top of the list of many of you starting a new beauty business or the most fun, but it is essential! That’s where we come in and can help you every step. Whether you’re a freelance beautician or have a salon that needs to cover employees and content, just give us a call, and we can build a policy around your needs. You’ll also get a personal and dedicated account manager for your policy and a 24-hour claims line.
This has covered a few points you may want to consider before launching your business. Whichever direction you choose to take your beauty business, it will be full of excitement and reward, and most importantly, you’ll be doing something you love! We’ve put together a short checklist to get you started! Remember, if you want more information on what beauty insurance is available for you, just call one of our team or get a quote today.
New Aesthetics Business Checklist
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