How to Start a Beauty Business

Where to begin starting your beauty business?

The beauty market is fast-growing, with the number of new treatments and procedures increasing since the pandemic. Starting your own beauty business is very exciting, but planning is key. With the correct planning and insurance cover in place, you’ll be rewarded with a successful clinic and sustainable business.

Whether you’re thinking of training in Beauty Treatments or expanding into Aesthetics, or you’re about to launch your new business, Check out our Top Tips!

1. Consider which treatments you would like to offer

Offering a variety of quality treatments is key to kickstarting your beauty business. Whether you’re a hair salon, nail salon, or aesthetics clinic, Insync can tailor your cover to the treatments you offer.

The number of treatments you offer will depend on how deep your team is and your experience. It’s better to do a few things well, than many things poorly. So, start simple and focus on building your reputation in the treatments you are strongest in.

2. What is your competitive advantage?

As the popularity of treatments grows, you’ll need to make sure any customers choose to come to you. However, this can be a challenge when first starting your beauty business. There are many ways to do this:

• Range of treatments
• Specialise in one or a small selection of treatments
• Unparalleled service where clients can’t help but recommend you to others

However, you choose to compete, make this a feature of all your marketing. Ensure your social media or website clearly shows how well you treat your clients and the excellent work you perform.

3. Marketing

There are many ways to promote your business. From business cards to websites and of course, social media, there’s a lot to try and see what works best to get your business name out there.

Some key things to consider when marketing your salon are:

• Consistent branding – ensure you use the same spellings, logos, and colour scheme across all your promotions. Top tip: keep the original files associated with your logo for future use. Only having a pixelated Jpeg can be problematic for future print work or website etc.
• Up-to-date information online with opening times and treatment information is readily available on Google, Facebook and your website

4. Insurance cover

Insurance cover for a beauty business might not be the top of the list of many of you starting a new beauty business or the most fun, but it is essential! That’s where we come in, and can help you every step of the way. Whether you’re a freelance beautician or salon owner, we can build a policy around your needs. You’ll also get a personal and dedicated account manager for your policy and a 24-hour claims line.

This has covered a few of the points you may want to consider before you launch your business. Whichever direction you choose to take your beauty business, it will be full of excitement and reward, and most importantly, you’ll be doing something you love! We’ve put together a short checklist to get you started! Remember, if you want more information on what beauty insurance is available for you, give one of our team a call or get a quote today.

new beauty business checklist

• Business name availability check
• Opening business bank accounts
• Opening online payment platforms
• Application and register your business
• Purchase of insurance for the business
• Conducting marketing research
• Renting, renovating and equipping the clinic
• Applications for loans from bankers
• Writing of business plan
• Drafting of an employee handbook
• Design of the clinic’s logo
• Creating promotional materials
• Recruitment of employees
• Purchase of furniture and office equipment
• Creating a website
• Health and safety and fire safety arrangement